Why Plug-In Solar Is a Bet on Abundance

We’re in an era where it feels like we’re always being told to do less.

Drive less. Consume less. Expect less.

But what if the answer to our climate and energy crises isn’t less, but more?

That’s the provocation Ezra Klein puts forward in his writing on abundance: a call for a politics that doesn’t just manage scarcity—but breaks it. A system that doesn’t just say "no" to what’s harmful, but says a resounding yes to what’s needed.

This is the frame I can’t stop thinking about as we build Bright Saver—and reimagine how solar power can be delivered not by trucks and contractors, but by something far simpler:

You buy solar at a store. You plug it in. It works. You save money.

The system isn’t out of money. It’s out of permission.

In Klein’s view, America isn’t ...

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