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There's a different kind of energy momentum building in statehouses right now. Not giant rooftop solar. Not billion-dollar utility programs.

Not because startups stopped being interesting. Honestly, it's an incredible time to build venture-backed tech. I still love that world. But this season of my life feels different.

We're not smarter. We're just naive enough — and driven enough — to try to do something obvious that nobody else is doing. That's the real secret behind most successful startups. And it's definitely the secret behind Bright Saver.

A group of state leaders, including Senator Anne Watson and Representative Kathleen James, just launched a campaign to bring plug-in solar to Vermonters.

Climate author and 350.org founder Bill McKibben installed a Bright Saver plug-in solar kit in minutes. As seen in the Associated Press.

SDG&E has the highest rates in CA. See how plug-in solar saves San Diego homeowners $400-$750+ per year.

How plug-in solar saves SCE customers money. NEM expansion savings and payback periods.

How plug-in solar cuts your PG&E electric bill. NEM rates, savings, and payback periods for 2026.

California EV owners: offset 33-61% of home charging costs with plug-in solar. Shop kits from $1,499.

Calculate how much you save with plug-in solar NEM expansion kits. Real savings for PG&E, SCE, and SDG&E.

California NEM expansion rules allow homeowners to add solar capacity. Here's how plug-in solar fits.

Step-by-step setup guide for plug-in solar. Ikea-style assembly, plug in, start earning NEM credits in 30 minutes.

Plug-in solar panels generate clean energy from a standard outlet. Learn how it works and shop nonprofit solar kits starting at $1,499.

Compare plug-in solar and traditional rooftop solar add-ons. Cost, timeline, and savings side by side.

I recently read a picture book version of Moby Dick to my kids and here's what struck me most: all this swashbuckling, keeping a crew of sailors fed for months as they searched for one thing: the cache of oil that lives behind the brains of sperm whales which was inordinately valuable, and was used, in the nineteenth century, to light gas lamps.   All this whaling drove sperm whales to the brink of extinction and guess what brought them back? A cheaper, more plentiful oil was

Yesterday I had the distinct pleasure and the honor of meeting Bill McKibben, the award-winning environmentalist and activist who has been a leading figure in the fight against climate change and fossil fuel corruption for decades.

Time is strange here at Bright Saver. When we tell people we started this crazy thing in January of this year, they don't know if we are kidding, exaggerating, or delusional.    None of the above, actually, but here's the thing about Bright Saver time. It's moving at exactly the speed of the climate crisis in which we find ourselves.   But here is what readers of our recently-released white paper keep telling me is giving them hope. We don't have to subsidize solar to make i

It’s comforting to think climate failure has a single villain. Fossil fuel CEOs. Corrupt politicians. Trump. But the truth is harder:...

Let me tell you what happens when you start to feel momentum. You push harder.   It looked like it happened overnight, but those of you who've been with us from the beginning know that we knocked on doors and talked to strangers about balcony solar at farmer's market. What you might not know, though, is that for nearly six months, we talked and emailed with NYT, AP, and NPR reporters trying to convince them what you already knew - there is a story here in balcony solar. A big

We’re in an era where it feels like we’re always being told to do less. Drive less. Consume less. Expect less. But what if the answer to...